The Fuse Series Banner-1340x340px_Final

The B2B marketplace is constantly evolving. Buyer behaviour is changing, and the rapidly evolving Martech landscape adds even more complexity. Everyone’s flat out and it can be hard to know where to focus.

To help B2B marketers cut through the noise, we’ve created The Fuse!

What is The Fuse?

This new video series features informal, dynamic conversations with experienced B2B Marketing, Sales and Channel professionals, where we tap into their expertise and opinions to equip you with the insights you need to stay ahead of the curve.

Each episode is designed to ignite the imagination and inspire ideas. We discuss the current challenges, trends and priorities for B2B Modern Marketing right now, and share real world experience, common sense advice and actionable insights.

So, if you’re curious to get the inside track on everything from ABM and personalisation, to MetaHumans and web 3.0, sign up today!

Watch now

Episode 1: Account Based Marketing

We sat down with Chris Willman for a natter around all things Account Based Marketing. He shares his thoughts on the relationship between sales and marketing, how ABM can work for high growth SMBs, as well as the new approach of "Account Based Everything".

Chris Willman, Director EMEA Marketing Programs, CrowdStrike
Virginia Bray, Co-founder and Director, Marketing Fusion

Episode 2: Channel Marketing

Sandrijn Stead shares his insights into how the sector has changed. From the challenge of partner engagement, to the creation of customised assets and unique experiences; Sandrijn explains how to work with smart partners to create content of value that aligns vendors with your strategy.

Sandrijn Stead, CEO and Co-founder, Capametrix
Virginia Bray, Co-founder and Director, Marketing Fusion

Episode 3: Customer Advocacy

Jo Lawton-Davies shares her real-world experiences of Customer Advocacy within ServiceNow. She shares strategies to build sustainable long-term customer relationships, discusses the role of customer communities and details how to make your customers your biggest champions.

Jo Lawton-Davies, Director of Customer Advocacy EMEA, ServiceNow
Liz Hayward, Content Strategist, Marketing Fusion

Episode 4: Brand Transformation

We sat down with Arunn Ramadoss, Head of Marketing at Opus 2, to find out about their recent brand transformation. He discusses the challenges of brand continuity, pleasing differing stakeholder groups and details his top tips for marketers to consider when embarking on their own digital transformation.

Arunn Ramadoss, Head of Marketing, Opus 2
Virginia Bray, Co-founder and Director, Marketing Fusion

Episode 5: Marketing Operations

We chat with Martin Wallace to explore how to maximise productivity and efficiency through systems, sustainability for Marketers, and Martin's top tips and priorities for Marketing Operations right now.

Martin Wallace, Director of Marketing EMEA, Captify
Virginia Bray, Co-founder and Director, Marketing Fusion

Episode 6: Customer Advisory Boards

Dean Lindsay is in The Fuse hotseat talking Customer Advisory Boards. He delves into the dos and don'ts of implementing effective programmes, as well as his top tips on how to maximise the value for both your customers and your organisation.

Dean Lindsay, Customer Advocacy Expert
Liz Hayward, Content Strategist, Marketing Fusion

Episode 7: ABM

Lauren Bishop Vranch talks to us about her experience of ABM at Sitecore and beyond. As she dives into the do's and don'ts of both local and global strategies for success, discover the importance of data-driven insight, localisation and how ABM can blend with your bigger strategy.

Lauren Bishop Vranch, Director of ABM, Sitecore
Virginia Bray, Co-founder and Director, Marketing Fusion

Keep up to date

Don't miss out on a single episode. Simply register to be kept in the loop when each episode launches.