---
title: The Fuse
description: Fuse is our video series featuring conversations with experienced B2B Marketing, Sales and Channel professionals on the latest topics in the tech space.
---

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# Watch now

| ## Episode 1: Account Based Marketing  We sat down with Chris Willman for a natter around all things Account Based Marketing. He shares his thoughts on the relationship between sales and marketing, how ABM can work for high growth SMBs, as well as the new approach of "Account Based Everything". Chris Willman, Director EMEA Marketing Programs, CrowdStrike Virginia Bray, Co-founder and Director, Marketing Fusion | [![Still from The Fuse](https://insights.marketing-fusion.co.uk/hs-fs/hubfs/the%20fuse%20chris%20willman%20play%20utton.png?width=400&name=the%20fuse%20chris%20willman%20play%20utton.png)](https://youtu.be/3UomzagDdvk) |
| --- | --- |
| ## Episode 2: Channel Marketing  Sandrijn Stead shares his insights into how the sector has changed. From the challenge of partner engagement, to the creation of customised assets and unique experiences; Sandrijn explains how to work with smart partners to create content of value that aligns vendors with your strategy. Sandrijn Stead, CEO and Co-founder, Capametrix Virginia Bray, Co-founder and Director, Marketing Fusion | [![Sandrijn video still](https://insights.marketing-fusion.co.uk/hs-fs/hubfs/Sandrijn%20video%20still.png?width=400&height=225&name=Sandrijn%20video%20still.png)](https://youtu.be/xtU6qhhyLUo) |
| ## Episode 3: Customer Advocacy  Jo Lawton-Davies shares her real-world experiences of Customer Advocacy within ServiceNow. She shares strategies to build sustainable long-term customer relationships, discusses the role of customer communities and details how to make your customers your biggest champions. Jo Lawton-Davies, Director of Customer Advocacy EMEA, ServiceNow Liz Hayward, Content Strategist, Marketing Fusion | [![jo lawtn davies pic](https://insights.marketing-fusion.co.uk/hs-fs/hubfs/jo%20lawtn%20davies%20pic.png?width=400&name=jo%20lawtn%20davies%20pic.png)](https://youtu.be/trBzMioxwJM) |
| ## Episode 4: Brand Transformation  We sat down with Arunn Ramadoss, Head of Marketing at Opus 2, to find out about their recent brand transformation. He discusses the challenges of brand continuity, pleasing differing stakeholder groups and details his top tips for marketers to consider when embarking on their own digital transformation. Arunn Ramadoss, Head of Marketing, Opus 2 Virginia Bray, Co-founder and Director, Marketing Fusion | [![Arunn still](https://insights.marketing-fusion.co.uk/hs-fs/hubfs/Arunn%20still.png?width=400&name=Arunn%20still.png)](https://youtu.be/CDHCcxsuypA) |
| ## Episode 5: Marketing Operations  We chat with Martin Wallace to explore how to maximise productivity and efficiency through systems, sustainability for Marketers, and Martin's top tips and priorities for Marketing Operations right now. Martin Wallace, Director of Marketing EMEA, Captify Virginia Bray, Co-founder and Director, Marketing Fusion | [![martin wallace the fuse](https://insights.marketing-fusion.co.uk/hs-fs/hubfs/martin%20wallace%20the%20fuse.png?width=400&height=225&name=martin%20wallace%20the%20fuse.png)](https://youtu.be/V_icRz3R-1E) |
| ## Episode 6: Customer Advisory Boards  Dean Lindsay is in The Fuse hotseat talking Customer Advisory Boards. He delves into the dos and don'ts of implementing effective programmes, as well as his top tips on how to maximise the value for both your customers and your organisation. Dean Lindsay, Customer Advocacy Expert Liz Hayward, Content Strategist, Marketing Fusion | [![dean the fuse](https://insights.marketing-fusion.co.uk/hs-fs/hubfs/dean%20the%20fuse.png?width=400&height=228&name=dean%20the%20fuse.png)](https://youtu.be/MOR8PB_LE7Y)   |
| ## Episode 7: ABM  Lauren Bishop Vranch talks to us about her experience of ABM at Sitecore and beyond. As she dives into the do's and don'ts of both local and global strategies for success, discover the importance of data-driven insight, localisation and how ABM can blend with your bigger strategy. Lauren Bishop Vranch, Director of ABM, Sitecore Virginia Bray, Co-founder and Director, Marketing Fusion | [![Lauren still](https://insights.marketing-fusion.co.uk/hs-fs/hubfs/Lauren%20still.png?width=400&height=225&name=Lauren%20still.png)](https://youtu.be/GjHbVFJW2ms)   |

## Keep up to date

Don't miss out on a single episode. Simply register to be kept in the loop when each episode launches. 

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