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A powerful way to capture customer insights and generate highly qualified leads

Want to see how it works for yourself?

The martech landscape has changed – and now B2B marketers face a whole host of new challenges.

Everything from generating highly qualified leads, engaging buyers, delivering value – oh and offering deep personalisation at scale AND with automation!

Addressing these challenges, Marketing Fusion's SMART Benchmark Toolkit, powered by Capametrix, is a scalable, fully branded dynamic report generator and lead magnet.

Simply and easily create fully interactive, engaging benchmark assessments to build and accelerate pipeline:

Full tracking and measurement
Data security and GDPR compliant
Easy custom branding and co-branding
Marketo, HubSpot, Salesforce integrations and APIs
Optimised for B2B tech sales and marketing

"This is the single easiest, frictionless way of developing top of funnel leads in the 30 odd years I’ve been doing this.”

Shaun Larvin, VMWare

SMART Benchmark for channel and alliances

Enable channel and alliance partners with:

Powerful Through Partner lead generation toolkit
Optimised co- branded benchmarking offer
Automated lead distribution and tracking
Instantly skill up sales teams to identify and qualify opportunities

SMART Benchmark for ABM and campaigns

Proven ABM-enabled benchmarking toolkit:

Create once, scale to multiple accounts with bespoke branding
Capture individual insight and roll up into company or departmental view
Supercharge ABM campaigns
Capture deep account knowledge and insight

SMART Benchmark for customers

Customer optimised benchmarking offering:

Create point-in-time snapshot and success roadmap
Demonstrate customer progress in core capabilities
Enable internal champions to engage stakeholders
Improve customer engagement, retention and renewal

How does it work?

Step 1: Choose your assessment topic, or theme.

Step 2: Provide your logo and relevant website and collateral links.

Step 3: We’ll build and brand a custom self-assessment, ready for your sign off, together with an example report and branded promotional materials (emails, social posts etc.)

Step 4: We’ll train your marketing and sales team – and provide them with individual trackable links to share the assessment offer.

Step 5: Start using the on-line assessment as a compelling offer, measure, and track results.

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Everything you need to know

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FAQs

Channel enablement webinar

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Try it for yourself

Get in touch

Want to find out how your business could benefit from enhanced lead generation through our SMART Benchmark toolkit?

Talk to the team about receiving a personalised demo where we'll show you how to set up your on-line assessment and report to engage your prospects and customers.

Simply submit your details below: