No salesperson or marketing professional would dispute the value of a personalised buyer experience. As consumers, we’ve come to expect custom purchasing experiences.

In fact:

• 72% of consumers engage with marketing messages that are customised to their specific interests
• 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact
• 64% of buyers want a personalised sales proposal

But as much as we expect an exceptional consumer experience, B2B interactions often fall short, and buyers are frustrated with the sales process overall. In reality, both buyers and sellers want the same thing: a streamlined, simpler sales experience, tailored for the individual use case. And we know personalisation works, too. 

So what’s the problem?
The challenges of delivering a personalised buyer experience are many, ranging from a lack of resources, to knowing where to start, to simply not enough time. Sellers are overtasked and buyers want faster responses— it’s no wonder both sides are feeling the pressure.

The solution lies in improving communication relevancy, better engaging prospects, streamlining processes, and integrating technology with your HubSpot CRM - all topics we discussed with Sarah Fraizer of Qwilr and Chris Wisniewski of Paycove in a webinar, Simplifying 1:1 Buyer Experiences.