An end-to-end assistive AI platform, Prepared empowers 911 personnel and field responders at every stage of an emergency call, using tools like transcription, translation, location data and live media.
Prepared was driving for growth, having recently raised Series B funding. Their focus was on uncovering new opportunities and accelerating pipeline.
They partnered with Marketing Fusion to meet an immediate need – to attract difficult-to-reach decision makers in selected counties in Maryland, drive engagement and help the sales team close deals in the state, with hopes of a statewide deal.
Reaching those responsible for digital transformation in emergency services teams is not easy. Job titles vary widely across different organisations. Many decision makers are not habitually online and their language is not technology-or software-oriented.
Through targeted LinkedIn ads, customised messaging and personalised buyer journeys, Marketing Fusion helped Prepared reach and engage potential buyers in named accounts, leveraging targeted and optimised LinkedIn ads and standout creative to stop the scroll and pique interest.
To increase engagement and relevance, we created and built personalised landing pages with a bespoke message for each target organisation. A new templated brochure was created and personalised for each account in the new Prepared brand style.
In addition, we built and activated the campaign in HubSpot, ensuring leads were tracked from initial engagement through to pipeline. Analysing responses enabled us to identify high-intent prospects who were then successfully engaged in a sales process.
