It’s time to rethink the buyer journey. Our eBook: Creating highly personalised buyer journeys at scale, provides a step-by-step process of implementing an effective and highly scalable strategy to enhance your buyers’ experience at every stage.
Including:
With some of the latest thinking in B2B personalisation strategies, this easy-to-follow guide really is all you need to know when it comes to delivering a highly personalised experience for your customers.
| 77% of B2B buyers stated that their latest purchase was difficult or complex. |
As consumers, our day-to-day buyer experiences are increasingly customised – why should the B2B experience be any different?
B2B buyers often have to work hard to discover the information they need whilst navigating the off-putting promise of the inevitable sales call.
Your buyers want to be in the driving seat. But without the right support, they can become discouraged and build their own journeys, shopping around for the information they need to make their choices. This slows down the process and delays decisions – frustrating for the buyer and for businesses.
Back in 2019 we re-defined the B2B buyer journey, recognising that the supposedly clear path from prospect to happy satisfied customer was a twisting and turning one, with many opportunities to slide backwards or even jump ahead.
Personalised B2B content must address the key questions that buyers have at different points in the journey.
Discover how mapping content effectively helps buyers accomplish key buying tasks that can give you the advantage.
Our 9 step guide navigates the end to end process of creating highly successful, personalised buyer journeys that actively engage – and convert.
From accurately identifying your target accounts and personas, through to mapping the journey and creating content tracks that support the process and perfectly complement your outreach strategy.
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