Our eBook, ‘Buyer Personas: A guide for B2B marketing professionals’ takes a fresh look at how clearly defined buyer personas can maximise the success of your marketing campaigns.
Our eBook provides you with the know-how to:
Truly understanding what motivates and challenges your target audience is the key to successful marketing segmentation. Marketers who use segmented campaigns can experience an increase in revenue of up to 760%! Which makes persona planning a no brainer, right?
Effective profiling and segmentation means you can tailor your marketing content, message and outreach to entice your buyers and bolster your ROI on marketing activities without breaking the bank.
Getting under the skin of the demographics, behaviours and needs of your different buyers, will dramatically reduce time spent marketing to those who aren’t relevant to your business – which helps you hone in your activities to the prospects that matter.
That’s where research comes in.
Buyer persona research techniques give you the tools to discover your perfect prospect profiles. Add this to your buyer journey knowledge and you are perfectly placed to leverage the way your audience acts at each stage with carefully crafted content that will lead to conversion.
From example persona frameworks, to research techniques you can use to ensure your buyer personas are built on fact not fiction – this practical approach to building B2B buyer personas will ensure your focus is on effective marketing activities that will boost sales growth without wasting your budget. Packed with useful resources such as example profiles, buyer persona templates and a guide to personalising your content at scale, this eBook is a blueprint for identifying, selecting and targeting your ideal customers, and understanding what really drives them.
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