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Content journey ebook

Revisit your marketing funnel

Discover how content marketing can help

It’s widely recognised that the traditional concept of the marketing funnel doesn’t truly reflect today’s B2B lead generation reality.

This ebook has been designed to help you rethink your marketing programmes, content creation and ultimately improve your results. With tips and insights about content format and the best channels for promotion, it covers: 

  • Putting the buyer first and why
  • The new buyer jouney and what it means to your content campaign
  • The marketing funnel and why you need to embrace it.