Attention channel marketers

In a changing world, where remote working and virtual selling have become the norm, attention spans are increasingly short. So equipping your sales team with something new and innovative - beyond traditional sales tools and campaigns - is crucial to make you stand out from the crowd.

Our self-guided online assessment enables buyers to receive their own personalised executive report, providing valuable insights into their needs and capabilities.

This report opens up the opportunity for your sales team to have a consultative conversation with a self-qualified lead. By harnessing the power of this self-guided online assessment, you’ll ensure your lead generation is automated, streamlined and GDPR compliant.

How it works

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Accelerate buyer decisions

Online assessments switch the focus from seller to buyer – helping them to identify their own strengths and weaknesses. This problem-solving approach allows you to do more than just sell - by focusing on buyer capabilities and needs, and cutting through complexity to accelerate buyer decision making.

Building a dialogue around buyer needs enables more meaningful conversations and provides greater insight for both buyers and sellers, and with access to the findings report produced by the self-assessment tool - your sales team will be equipped with the information they need to convert leads to sales.

Optimise marketing budgets

Now more than ever, marketers need to drive effective use of marketing budget. And for channel teams MDF spend is imperative. Coupled with that is the need to enable deeper engagement between direct and channel sellers and prospective buyers.

Our solution can be integrated with your CRM system to allow for full visibility and analysis into ROI on MDF spend. And with reporting dashboards that show you how individual channels are performing, you'll enhance partner relationships and improve results from MDF spend.

Enable teams with the tools they need to:

Gain greater insight for buyer and seller
Build stronger relationships
Deliver more qualified opportunities

Automate personalised content

Our proven solution fulfils a need for marketers and sellers to offer truly personalised content aligned to buyer needs. We take care of the whole campaign and provide you with a selection of acceleration tools to give you multiple touch points to help engage buyers as they move through the funnel, as well as supporting other ABM initiatives.

Not only do these assets provide you with a comprehensive campaign kit for resellers, but they enhance your brand integrity and ensure consistency across the board.

• Deliver unique personalised reports and recommendations
• Generate consensus among buying teams
• Inform sales strategy

Quick and easy setup

Marketing Fusion has partnered with leading consultative sales platform provider, Capametrix to offer a unique solution for building customised on-line assessments.

Our comprehensive programme - the Fusion Accelerator Toolkit - includes building and customising the assessment and report to your theme and brand.

Our solution is:

Designed and optimised to accelerate pipeline with consultative selling
Incredibly fast and easy to set up
Co-branded to vendors and channel partners
Trackable and measurable results

Try it for yourself

Try our own unique on-line assessment tool. Simply click the button below to test the user experience for yourself, then request your own personalised report.

We can build a customised branded assessment for your solution - including best practice advice, setup and development, hosting and support.

Get in touch

Want to find out how your business could benefit from enhanced lead generation through our digital toolkit?

Talk to the team about how to set up your on-line assessment and report to engage your prospects and customers. Simply submit your details below: