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Learn how to create powerful buyer personas

Create stronger marketing campaigns

B2B Buyer personas can help you segment your audience and create stronger marketing campaigns. But where do you start?

Download this ebook for a step-by-step guide to researching, creating and sharing complete B2B buyer persona profiles.

You’ll learn how to:

  • Ask the right questions during your persona interviews and surveys
  • Format your persona research in a compelling way
  • Present your new, finalised buyer personas to your company
  • Use your buyer personas for segmentation, content mapping, and lead nurture.

This ebook walks you through the steps you need to efficiently organise your research to create your very own buyer personas.