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The new B2B Buyer Journey

What's changed and how can marketers respond?

B2B buyers have an overwhelming array of choices  and decision making is more complex than ever.

  • Over two-thirds prefer to do their own research on line rather than engage a sales person (Forrester)
  • 77% find the sales process complex or difficult (Gartner)

This ebook explores how the buyer journey has changed and what marketers must do in response respond. 

Download your copy today!