The new B2B Buyer Journey
What's changed and how can marketers respond?
B2B buyers have an overwhelming array of choices and decision making is more complex than ever.
- Over two-thirds prefer to do their own research on line rather than engage a sales person (Forrester)
- 77% find the sales process complex or difficult (Gartner)
This ebook explores how the buyer journey has changed and what marketers must do in response respond.
Download your copy today!