The marketing industry is evolving. With this constant change comes a constant demand for innovative and reliable strategies which help us marketers to focus on our audiences and their needs.

Old strategies were broadcast-centric (for the most part) and could be hit and miss. Tactics were very disruptive and often centred around cold calls, but always fighting for the customers’ attention.

Inbound marketing has changed the game. This approach focuses on attracting customers to you and your business using helpful, human and relevant content that adds value for them. By creating different types of content that tackle and support your customers’ problems and needs you can attract the right people at a time when they are actively searching for an answer to their problem. And ultimately, attracting them to your business.

We know, there are so many questions to ask.

Where do I start?

What is a buyer persona?

How does technology fit in Inbound?

How do I use this technology, such as HubSpot?

Our aim on this page is to provide a comprehensive source of materials to help navigate you through the huge (and incredible) world of Inbound marketing. We’ve included several different resources from our own library of content and from other sources – all designed to help you begin your Inbound journey.

Ready to get started?

Inbound B2B Resource Hub