As a market leader in AI-driven scenario planning and analysis, Anaplan depends on a steady flow of high-quality thought leadership and solution content to build awareness and understanding of its core offerings across industries and functional areas.
Transforming insight into clear, credible assets isn’t optional — it’s essential for maintaining visibility and relevance in a competitive market.
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In 2023, restructuring, shifting priorities and a refreshed private equity-backed strategy left Anaplan’s content operation at a standstill.
With new messaging and a restructured team, they sought an experienced agency partner to boost production, deliver high-quality assets quickly and provide strategic direction to support consistent, industry-led storytelling, while acting as an extension of the in-house team.
Marketing Fusion’s solution is to connect the right team of experienced creators, project leads and account specialists, supported by proven delivery processes and strategic direction, with Anaplan’s internal marketing and industry experts.
For Anaplan, this model has enabled content to flow, with parallel workstreams, rapid turnaround and regular, predictable delivery of thought leadership, product insights and other high-value content designed to increase market awareness and message consistency.
Seamless collaboration, trusted partnership — “We treat them as an extension of our team… They are Anaplan people. They just don’t sit within Anaplan," explains Katie Mowery, Director, Content Strategy, Anaplan.
Embedded expertise — extensive enterprise SaaS experience and fluency in complex planning language.
Proactive, insight-led content creation — early ideas are quickly turned into compelling, market-relevant assets.
Speed and structure — rapid, predictable delivery, minimal Anaplan lift required.
Ideas and innovation – According to Katie Mowery, "It’s that proactiveness — they’re already out there seeing what’s happening in the market and bringing it to us."
Marketing Fusion continues to collaborate as Anaplan’s trusted content and creative partner, driving consistency, quality and innovation as the brand evolves. From the outset, the goal was to scale the content model globally. Today, it provides a scalable foundation that supports global awareness efforts and industry-led marketing across regions, aligning with Anaplan's evolving brand messaging. Our collaboration demonstrates how the right-sized agency can deliver enterprise-scale impact with agility, insight and heart.
